Braving The High Seas
The PEAK Malaysia|January 2019
Braving The High Seas

The Peak speaks to Patrick Pruniaux, CEO of Ulysse Nardin, to find out more about the luxury watchmaker’s plans for the future, and integrating the old with the new..

Swaroopini Udhaya Nair

It’s been just over a year since you became CEO of Ulysse Nardin. What has changed since then?

Firstly, it’s not like you need to change everything at a company like Ulysses Nardin. A lot of things already work very well. We shouldn’t be looking at things from a specific moment, but from the perspective of a much longer period. Our time started 172 years ago, so even if you make changes, it’s more about integration than alteration. The one aspect of the company that needed a boost was the way we communicated. We have a tendency to under-communicate and share only part of our stories. As such, when we launch our upcoming products, we will be more open and generous, not only in terms of the product but also the story behind it. Like for the new Freak Out collection, the movie and the symbolism of the shark in our visual trailer holds a very strong connection to the sea, and reminds one to be daring and swift.

Have you introduced any innovations to Ulysse Nardin that you’ve picked up from your time working in Apple?

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January 2019