Can Creativity Hinder Your Success?

So many “designers” I meet through my role as consultant are unfortunately often their own worst enemy. They seem blind to the fact that although creativity is of course important to any new business, “creativity’ alone in the fashion industry will not be hung in an art gallery!

- Frances Harder

Although, I must admit that some new hopeful designers I consult with would be more at home creating wearable art. As with any business the hope is to make money, sell lots of clothes that in turn will pay to create more clothes, which is hoped will result in a profitable business. 

It is fact that the many successful designers create clothes that people relate to that then in turn results in selling thousands of units. These clothes will then hopefully hang in someone’s closet to be worn often and in turn create a demand and a brand awareness. Happy customers will return to purchase other products with the same label, and so is born a new branded label. Then the creator/designer/business owner will make even more money to invest into a universal brand. This success is called understanding a niche market.