T Singapore: The New York Times Style Magazine|June 2019

Diptyque’s newest fragrance puts an unusual ingredient and lesser known mythological figure at centre stage.

THERE ARE SEVERAL perfumery ingredients that are often the main focus of scents, from flowers like the rose and jasmine, to gourmand notes like vanilla, to deeper ingredients like woods and patchouli. But it’s not often you’d find mint, as aromatic as it is‚ at the centre of a scent. Done wrongly, it can evoke images of toothpastes and bathroom fresheners, but in the hands of elegant perfume house Diptyque, one would expect nothing but an exquisite and utterly wearable creation. “Diptyque is a Parisian brand providing an art of living through the sense," says Fabienne Mauny, Diptyque’s managing director. "We offer beautiful fragrances for the home as well as personal fragrances, and beautiful objects. Our fragrances are singular, with the best ingredients and inspired development,” she says. Myriam Badault, Diptyque’s director of product design and marketing says, “Each time we develop something, it is to try and express a point of view and be innovative.” In fact the brand, which was started in 1961 by three friends, painter Desmond Knox-Leet, set designer Yves Coueslant, and fabric designer Christiane Gautrot, never made scents that were specifically gendered. “When the founders launched their first eau de toilette in 1968, they created a scent named L’Eau because they didn’t want to categorise it. It was a perfume. That’s it. They didn’t want to give a gender to their scents. They did not want to create unisex scents, but instead to give people the freedom to choose whatever they wanted to wear. A woman could walk out with a vetiver scent and a man could wear a tuberose scent. It was a vision of perfumery that was very innovative,” says Badault. It’s no surprise that over the years the brand gained high-profile fans that included Jane Birkin, the late Karl Lagerfeld and Philippe Starck.


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June 2019