The W300 is water/shock-proof, dust/sand resistant and can endure in temperatures as low as minus 10 degree Celsius. The new compact camera offers greater performance while recording 4K UHD movies. The new camera is equipped with a 5x optical zoom Nikkor lens of 24120mm f/2.8 in terms of 35mm format. It features an effective pixel count of approximately 16MP back-illuminated CMOS sensor and high-performance vibration reduction function. It is equipped with effective reduction of blur caused by camera shake or subject movement. Support of 4K/30p video recording allow users to enjoy shooting movies with outstanding image quality. Other movie modes include time lapse and super lapse, which are recorded and saved in fast motion, enabling recording of unique movies with which changes in the subject that happen over time are compressed into minutes or even seconds. The camera also features Snap Bridge allowing easy upload to SNS sites, Pre-focus and Target Finding AF, a variety of scene modes, and more. The W300 comes in orange, black, and camouflage colour variants. The Coolpix W300 will be available globally at suggested list price of USD 389.95.