Going The Distance
Singapore Tatler|September 2019
Going The Distance
Hublot hits the open road with long-time partner Ferrari and pays tribute to the gran turismo lifestyle with a limited-edition Classic Fusion timepiece
Tan Wei Lin

Cars and watches go together like two perfectly meshing gears in a well-oiled machine. There’s logic behind this natural affinity—both are highly mechanical inventions of precise engineering, and objects that are equally sought after in the luxury category, which make them ideal bedfellows in a business partnership.

Perhaps more importantly, they also present a great opportunity for watch brands to innovate, as well as add complementary value to their brand equity. By aligning themselves with the most prestigious of automakers and car races, these brands can elevate their positioning, while widening the breadth of their marketing. It’s a win-win situation—everyone, including the customer who stands to enjoy the resulting timepiece, can benefit from such a union.

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September 2019