In Japanese philosophy there lies a concept known as wabi-sabi, the idea of accepting transience and imperfection. This ideology permeates through the subtleties of life in Japan and is especially prominent in Japanese arts such as ikebana, bonsai, and kintsugi, the art of mending pottery with gold lacquer. With these crafts, flaws and asymmetry are valued for their authenticity.
This philosophy has also made its way into the global beauty industry in recent years, decrying unrealistic beauty standards. No longer is “anti-ageing” a buzzword. Instead, this is the era of skin positivity, and it appears that Japanese beauty brand Kanebo is on board. With the recent addition of The Cream Foundation and The Primer to its premium The Exceptional line, Kanebo wants women to embrace their beauty and understand that uniqueness is beautiful.
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