The new Rolls-Royce phantom VIII brings a unique and novel era of automobile manufacturing with the marque revolutionising the luxury car industry through innovations and craftsmanship
Ever since the Rolls-Royce Phantom was unveiled in 1925, the luxury automobile has been the representation of iconic craftsmanship, visionary engineering and aesthetic acuity. The eighth edition of the Phantom, launched this year, continues to uphold the brand’s expertise and commitment to luxury automobile manufacturing while entering newer realms of innovation and workmanship.
Not satisfied with simply launching a motor car that is a wholly contemporary design interpretation of Phantom DNA and a technological tour de force, Rolls-Royce has revolutionised the luxury car industry itself by shifting away from the status quo of shared platforms to an entirely new luxury business model.
The new Phantom offers a wholly new, contemporary design interpretation of Rolls-Royce Phantom DNA. The all-new aluminium ‘Architecture of Luxury’ underpinning the New Phantom is lighter, stiffer, quieter and more technologically advanced. The many years of engineering ensures the architectural and proportional lineage of Rolls-Royce while delivering a whole new level of ‘Magic Carpet Ride.’
Rolls-Royce’s pursuit to create “the most silent motor car in the world” includes unparalleled work that includes 6mm two-layer glazing all around the car, more than 130kg of sound insulation, the largest ever cast aluminium joints in a body-in-white for better sound insulation, and use of high absorption materials.
Acoustic insulation from road noise has been helped by the employment of double skin alloy on areas within the floor and bulkhead of the spaceframe. This is a feature unique to New Phantom. Further noise insulation by inserting heavy foam and felt layers are between these skins to provide sound insulation not witnessed before in the car industry. In addition, high absorption layers within the headliner, in the doors and in the boot cavity have further aided insulation and reduced reverberation.
This story is from the December 2017 edition of Signature.
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This story is from the December 2017 edition of Signature.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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