Bin Mirza International has been at the forefront of creating a dynamic F&B culture in Oman through the various franchisees the company has brought in. Hani Bin Mirza and Jannat Moosa, the couple behind the company, share their journey over the last 14 years with Anne Kurian
Founder and Managing Partner, Hani Ali Mirza, together with his wife, Jannat Moosa, Marketing Director – BMI, has been instrumental in catering to the evolving tastes of diners in Oman through various F&B outlets. The current portfolio of F&B brands brought in by BMI includes Nando’s, Second Cup, Bread Talk and Wagamama. The company also runs French-bakery Caramel, which it acquired a couple of years ago and manages Deli Café for Shell Oman Marketing Company.
Signature sat down with the enterprising couple to get to know more about their journey in the F&B world over the last 14 years. Excerpts from an engaging interview…
How would you describe the journey so far?
Hani: It is a process of continuous learning. We didn’t have any experience in F&B when we started the business. We got into the business because it was fun and interesting; not with the intention of profitability. We enjoyed eating out and Oman was missing a lot in terms of the options available. As a young married couple who enjoyed eating out, we had few dining choices. Most restaurants would also shut by 9 or 10; Oman was much quieter. That’s when we decided to do something about it. We thought, let’s get on the boat - learn to row and steer. Even today we are learning about the F&B industry. It is amazing and at times, frustrating. Not everything is in black and white. You learn as you go along. And it’s a 24/7 job that we both enjoy.
How has the F&B industry changed in the last few years?
You can read up to 3 premium stories before you subscribe to Magzter GOLD
Log in, if you are already a subscriber
Get unlimited access to thousands of curated premium stories, newspapers and 5,000+ magazines
READ THE ENTIRE ISSUE