Business Of Success

MHD-Automotive has been at the top of their game from the beginning. David Aziz, CEO – Automotive products, Mohsin Haider Darwish LLC, talks about the company’s journey and commitment to provide customers with the best

How has the year 2017 been for MHD LLC (Automotive division)?

The market has been very challenging in 2017. It has been one of the most difficult years in the last 15 years I have been here. There have been many reasons for this. One of the reasons is the downturn in the market which started with the slump in the oil prices. Also our Jaguar and Land Rover facility in Muscat is undergoing refurbishment and there is a lot of construction taking place. It is challenging when you have clients in the showroom or office and there is work going on in the background. But we are keeping the disruption to the minimum & providing the service our customers expect from us.

Please tell us about the redesign and development of the MHD Automotive facility (Jaguar & Land Rover).

The work we have undertaken is quite extensive and involves a large investment. The redesign follows the ARCH retail concept introduced globally by Jaguar Land Rover (JLR). We have already introduced this concept at our facility in Salalah. The first phase of the construction is expected to be ready by March 2018. This will include the showroom, Service & Parts reception. The second phase will start with the body shop followed by the workshop. Our new showroom and the rest of the spaces will reflect the luxury and standard of the brands we represent. It will also have the facilities to feature electric cars, which is a global trend. There are many countries that are gearing up to move to electric cars in the near future. Oman, too, will have electric cars in the future and we will be equipped to provide all the facilities that would be required.

What is the essence behind MHD LLC’s success?