Lockdown Times Technology Comes to the Rescue
Salon International|May 2020
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Lockdown Times Technology Comes to the Rescue
Webinars have always been around however, for the beauty and wellness stakeholders, it is a recent discovery which they are using to the optimum
Vipul Chudasama

A webinar appears to be a solution in these trying times of self-imposed quarantine and social distancing. It appears to be the go-to option for continuing e-learning courses hosted by salon owner-driven academies or best suited for brand-induced panelist discussions, employee trainings and product demonstrations. Whether it is Webinar Jam, Google Meet or Zoom, with such diverse options, it looks like the future is abled with the webinar.

Keeping in mind the all-pervasive need of humans to stay connected, Vipul Chudasama, Founder, Vipul Chudasama Salon & Academy shares that while he has always used social media to announce a new course or session at his academy or to launch a hair collection, the technical webinar is different from a Live session available at social media platforms. He shares, “I am very active on social media platforms like Instagram and use it to connect with young aspirants who want to join or have joined my academy. Recently I was invited to be a part of a webinar and I must say it was impressive. The technology, ease of addressing any amount of people (I am told that in one meeting, 100 people can participate), cost-efficacy and convenience is very attractive. Today, Covid-19 has completely transformed our lives, and the way we reach out to an audience. Initially in our segment, a webinar was not even considered to be of use, but today it is one of the top tech facilities.”

Pushkaraj Shenai, CEO, Lakmé Lever shares, “Covid-19 and the consequent lockdown has had a widespread impact on businesses, and it has changed the way we work. Webinars have provided us with a platform to interact with our teams and consumers alike, in these days of social distancing.


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May 2020