International Stylist: Sumood By Elie Kashi
Salon International|September 2018
International Stylist: Sumood By Elie Kashi

The collection, ‘Sumood’ means perseverance and is inspired by the splendour of tenacity.

ABOUT THE COLLECTION

The collection, ‘Sumood’ means perseverance and is inspired by the splendour of tenacity. I navigated back to my roots for inspiration and came across the Syrian culture, the rich history and traditions of the area. Despite the wars that continue to rage on and the continuous struggles, the people manage to persevere against all odds, showing incredible strength.

‘Sumood’ is not only inspired by the struggles and determination of one nation, but by falls and rises of great people throughout history. It is a fusion of historical and modern design elements, intertwining past and present. Drawing inspiration from famous individuals such as Cleopatra and her timeless beauty, gives a unique twist to the collection, but still pertains to the original idea.

As an ode to the beauty and strength of the people in the region, and their ability to survive and persevere against insurmountable odds, every element of the collection paints a vivid picture that is going to illustrate glorious strength.

ABOUT THE STYLIST

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September 2018