ID Collection by Bina Punjani
ABOUT THE COLLECTION
The Collection ID celebrates individuality and reflects the fast changing world of today. In the age of Instagram and influencers, we have consciously stepped away from creating a seamless collection with neutral backgrounds and ethereal models, and chosen to work with a diverse palette and focused on personalities. This collection is about individual identities and the role of hair in their personas.
The inspiration is clearly the changing face of India, and more specifically, Goa. As more and more people have settled here, the city is undergoing a transformation from the hippie, laid-back attitute, which translates to hair choices as well, to a more mainstream personality and ‘hair aware’ community. The fact that everyone now lives in a super-connected selfie world means that Goa can no longer be isolated in terms of its choices and preferences. However, it is unique in terms of the sheer variety of communities and nationalities that rub shoulders on a daily basis, and the influences seen are more global than in most parts of India.
PRODUCTS AND TECHNIQUES USED
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