A company growing by more than 100% every financial year if suddenly hits a zero growth mark definitely draws attention and curiosity among consumers and analysts. Baba Ramdev's Patanjali has been hit by a similar fate. We dig find out the details.
The last decade has seen volatile economic turmoil like no other. But in this scenario, the last few years has seen one brand become a name to reckon with and give a good jolt to not just desi brands but also well-placed MNCs like Hindustan Unilever (HUL) and Nestle. `Patanjalf as an indigenous brand has grown by leaps and bounds in the Indian FMCG market and has in particular everyone run for their money and share. It's all thanks to the face of Brand Baba Ramdev who goes all out promoting the brand that shares his ideologies of `Swadeshi' and `Ayurvedic'. One seems to assume that he is the sole custodian of the renewed Swadeshi movement. In 2016, Baba Ramdev was seen fondly commenting on the competition, (something no FMCG would involve itself in, trust us we tried) he said, "Pantene ki pant gile hojayegi, Colgate ka gate bandh ho jayega, Unilever ka lever dhila ho jayega our Nestle ke panchi udd jayenge ghosle se.” (Pantene will wet its pants, Colgate’s gate will be shut, Unilever’s lever will become loose and the birds of Nestle will fly away). Baba Ramdev has even claimed that by 2020, Patanjali will surpass HUL and become India’s biggest and most selling FMCG. The claim seem to have rubbed many the wrong way and also amused lot others.
This story is from the September 2018 edition of SOCIETY.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 2018 edition of SOCIETY.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Ending Is The New Beginning
Pakistani author Sara Naveed writes on what’s considered a minority genre in her home turf. She discusses her love for writing romances…
Writing On A Wet Wall
Sudha Murty Speaks about her avatar as a bestselling children's writer
Three Friends, One Love!
Find out how love for fashion brought three close friends to start the pret label, LoveGen…
Summer Diet For Kids
WITH the arrival of the summer months and rising temperature each passing day, it really becomes a daunting task to keep a strict check on children’s health and maintain a proper check of their food intake.
Real Life Heroes
Raveena Tandon Thadani and Dr Aneel Murarka unveiled the Bharat Prerna Awards magazine amidst much appreciation and applause
Man Of Action
Magna Lounge was buzzing with excitement when the irresistibly hunky actor Vidyut Jammwal, dressed in a maroon body hugging t-shirt and black pants, dropped in to unveil the April 2017 issue of Health & Nutrition, the cover of which he had graced.
Ira
Theatre has never failed Bollywood in providing a continuous and talented supply of actors who have contributed adequately to make every film a delight. One such actor is Ira Dubey, who was born with theatre in her blood, but is now enjoying her stint in films too.
music in his dna!
ambi subramaniam’s music is reflective of his lineage. we prod further…
a kahani worth sharing
with the press and photographers lined up in magna house three hours prior to the event just so that they could get the best shot of the launch of society magazine’s november issue, it was indeed a big affair. the woman of the hour, vidya balan, while unveiling the magazine alongside nari hira, chairman, magna publishing co ltd, and suchitra iyer, editor of society magazine, looked stunning on the cover picture as well as at the event.
canada enjoy eclectic experiences
want to go on a short break to a country that offers breathtaking views, absolute must do adventure activities, varied wildlife, mouthwatering food and much more? then, go ahead and make your next travel itinerary to canada, as the country has many iconic places to visit that offer innumerable options to experience and explore