Here’s the scene: you’ve invested in a double-faced cashmere topcoat from Brunello Cucinelli, an exemplar of sartorial finesse that cost you some US$10,000. Basking in its glory as you head into the office, you’re bounding through the lobby when tragedy strikes by way of your single-origin Sumatra cascading down the coat’s front. You dab away, but the damage has been done. What is there to do? You can try your luck with a trip to the dry-cleaner, though there’s no guarantee they’ll be able to erase the notoriously stubborn stains. And with cashmere this fine, a chemical bath might do more harm than good.
It can hang in shame at the back of your closet or woefully be given up for donation. Or it can be sent to the Brunello Cucinelli centre for fashion resuscitation.
Cucinelli is just one of a growing number of brands that are committed to ensuring the longevity of their products, come coffee, moths or years of wear and tear. While producing pieces of the highest quality – implicitly built to withstand the weathering of time – is a given with any luxury purveyor, some are doubling down on that assurance and putting their petites mains where their mouths are. Having assembled teams dedicated to restoring past-their-prime wares, these brands are encouraging customers to send in their wizened duds rather than simply replace them, demonstrating not only resounding confidence in their products but also a dedication to sustainability that is becoming increasingly relevant.
This story is from the October 2020 edition of Robb Report Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 2020 edition of Robb Report Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
The Man Behind The Glow
Lars Brittsjo, the visionary CEO and founder behind Nor Sken, discusses the evolution of anti-ageing solutions and the ethos of sustainable beauty.
Fresh Linen
Travellers seeking accommodation options that excite and inspire can approach 2024 with optimism.
Run For Cava
José Ferrer of Vins Familia Ferrer on what makes seriously good vintage cava.
Heart Of Africa
Great Plains Conservation blends bespoke luxury and mindful conservation, offering an African safari experience par excellence.
A Week In Switzerland
There is no better place for watch connoisseurs to get immersed in watchmaking than the birthplace of horology—and no better way to plan the journey than with Scott Dunn Private.
Welcome To The Club
The decadent new Global Ambassador hotel in Phoenix welcomes elite travellers of all stripes-but its most intriguing attraction is for members only.
Flights Of Fancy
The Un Air de Chaumet high jewellery collection soars with evocative expressions of birds in flight.
The World On Your Wrist
Vacheron Constantin goes globe-hopping for its latest Les Cabinotiers collection of one-of-a-kind timepieces.
Signature Moves
An A. Lange Séhne watch can be identified from five paces away. However, for its truly distinctive features, we recommend that you reach for the loupe.
Counting It Down
Luxury watch brands are teasing collectors with new drops ahead of the anticipated annual Watches and Wonders exposition.