LIV CYCLING, THE COMPANY DEDICATED TO GETTING MORE WOMEN ON BIKES, RECENTLY TEAMED UP WITH SRAM TO CREATE A 4-DAY IN-DEPTH BIKE MECHANICS COURSE EXCLUSIVELY FOR WOMAN. UTILISING THE AUSTRALIAN STU (SRAM TECHNICAL UNIVERSITY) FACILITY IN MELBOURNE, THE COURSE WAS ATTENDED BY WOMEN FROM RIGHT ACROSS THE AUSSIE LIV DEALER NETWORK. THE INITIATIVE WAS SPARKED BY THE GROWING NUMBERS OF WOMEN RIDING BIKES, YET RELATIVELY LOW NUMBERS OF WOMEN WORKING WITH BIKES. SEIZING THIS OPPORTUNITY, LIV WANTED TO FURTHER SUPPORT FEMALE RIDERS BOTH ON AND OFF THE BIKE. IT ALL SOUNDED PRETTY DAMN COOL AND SO TO LEARN MORE [R]EVOLUTION SAT DOWN FOR A CHAT WITH THE TWO PEOPLE THAT WERE INSTRUMENTAL IN BRINGING THE CONCEPT TO LIFE; CAITLYN HARGREAVES, THE AUSTRALIAN BRAND MANAGER FOR LIV CYCLING AND LACHLAN MCKILLAP WHO HEADS UP THE AUSTRALIAN STU.
In a nut shell, what is STU and how does it operate down here in Oz? Lachy: STU is SRAM Technical University. The goal of the courses we run are to educate store-based mechanics on how SRAM and RockShox products, work, can be maintained and serviced correctly. Essentially giving the store the skills to increase workshop revenue and knowledge. For this LIV course it was to equip the participants with the knowledge to build a bike from the ground up and build it to a level that it could be ridden on the last day of the course. Each mechanic had a LIV Hail frame and the only thing we had pre-installed was a headset. Everything that went back on was installed properly and even the suspension rebuilt.
It’s a pretty incredible facility that you’ve got down there with the classroom/ workshop and certainly the only one of its kind in Australia. How many years has the STU been operating over here? Lachy: Yeah, the facility is pretty amazing. The STU program has run globally for quite some time and for 5 years in Australia. We’re currently midway through our 6th season of running courses and to date we’ve had just over 500 students through the doors down here. Hats off to Jimmy (my predecessor) and Dylan for setting it up – I feel what we have here is industry leading especially for Australia and makes the learning process that much better.
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