Reader's Digest UK|March 2020
Quibi, the upcoming streaming site from exDreamworks CEO Jeffrey Katzenberg, has announced an enticing gimmick: all its videos will be optimised for vertical viewing. It seems Hollywood is tentatively embracing the predominant shooting style of Instagrammers and TikTok-ers! And, for a mobile-only audience, this makes some sense: holding your phone in portrait mode is more comfortable. But should TVs rotate, too? Samsung appears to think so: their Sero set spins on to its side when streaming from social media. The concept is executed elegantly, but seriously, who wants a spinning telly?
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