Beauty And Brains
Prestige Singapore|September 2020
Beauty And Brains
Dedicated to empowering modern women through powerful skincare formulations inspired by ancient beauties, luxury Korean brand The History of Whoo is put to the test by two of our recent 40 Under 40 inductees. Lionnel Lim speaks to these dynamic businesswomen about their beauty philosophy and favourite products.
Lionnel Lim

SERENE CHUA

Private banker and co-founder of Wolf Burgers and Carvers & Co

Serene is a successful private banker, entrepreneur, and mother who relies on iron discipline to keep her hustle going. Time management is of the essence for her, and her workdays begin with a morning workout followed by breakfast with her three children before she spends time catching up on news. “The day is filled with internal and client calls, clearing emails, some face-to-face meetings, and business lunches,” she says. Juggling multiple works and business commitments is no easy feat, but she makes it a point to end her busy day with dinner with her children, or, at times, meals or a cocktail with her friends. To keep mentally alert and physically energetic, she exercises four days a week. For Serene, the secret to her healthy, glowing skin is thorough cleansing.

How important is looking good in your daily life?

Looking good is important as the first impression makes a difference. It takes only seven seconds for a person to form that initial impression, and building trust and rapport is essential in any business. Being a banker, I meet quite a few people in my job, and looking positive, confident, and organized is critical. In my daily life, I like to be groomed, fit, and healthy. I believe in eating well, using good skincare, exercising and dressing up. This is especially important now when the lines are blurred between work and play, because [so many of us are] working from home.

What are your personal ideals when it comes to looking good?

Beauty is confidence. When you feel confident, you radiate positive energy, and both your inner and outer beauty will shine. I believe that skin should be healthy, soft and clear with fine pores. Silky and gloriously smooth hair is also important in framing the face. Makeup should highlight your best features and enhance your natural beauty. Personally, I have a soft spot for smoky eyes with winged tips. I like to keep my lips soft and neutral to balance out the attention on the eyes.

What is your skin type and main concerns?

I have normal skin. One of my main concerns is hydration as I sleep in an air-conditioned room every night. In the office, I’m exposed to airconditioning as well, and that can be very dehydrating. The other concern is aging. As I get older, I want my skin to retain its volume and firmness. I also want to minimise fine lines and wrinkles.

Your beauty routine?

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September 2020