Milton Glaser died on June 26, his 91st birthday, of natural causes after an extremely long and productive career. Around our office, of course, he will forever be recalled as one of the small team of men and women who, in the late ’60s, yanked New York out of the newspaper morgue and turned it into a great American magazine. In 1966, the Esquire alumnus Clay Felker had been editing the Sunday supplement of the New York Herald Tribune—which was called New York—when the paper shut down. It came back for a few months at a merged entity called the World Journal Tribune, until that paper also crashed and burned. Over the next year, Felker and Glaser devised a plan to reincarnate it on its own, as a weekly glossy magazine, using the best and most inventive writers from the Trib and Esquire and various other places. It was a near-starvation operation when they launched it in the first week of April 1968, and it was also a hit. New York soon became the hottest and liveliest magazine in America, in large part because Glaser’s design was crisp and understated and bright and poppy. He drew the logo that’s on the cover of this issue, which has been tweaked over the years but is fundamentally the same one that appeared on Vol. 1, No. 1 (and also on the really wonderful poster, shown on page 12, that he drew for the launch).
This story is from the July 6-19, 2020 edition of New York magazine.
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This story is from the July 6-19, 2020 edition of New York magazine.
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