The CEO and founder of the specialty bookseller Juniper Books is surrounded by faux academic felt pennants that read book nerd, be humble, and do hard things when I meet him at New York Now, the home-and-gift trade show held at the Javits Center. It’s no mistake that the coffee-table tome he recently co-authored with Elizabeth Lane—which opens with the Joan Didion quote “We tell ourselves stories in order to live”—is titled For the Love of Books: Designing and Curating a Home Library and not, say, For the Love of Reading. Thatcher Wine has made a small fortune marketing books as objects that can be collected and displayed in order to tell a story about you, as long as you can afford a $450 leather-bound edition of “The Chronicles of Narnia.”
This story is from the September 2-15, 2019 edition of New York magazine.
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This story is from the September 2-15, 2019 edition of New York magazine.
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