In a career spanning 25 years, Rochelle has been instrumental in the setting up of the Streax Professional division. Rochelle began her career at HRI by setting up a testing laboratory where all raw materials and finished products were rigorously tested in-house.
During her tenure at the company, she developed and launched a dynamic line of hair colours and various care and treatment products under the Streax Professional range of salons, which cemented the brand’s positioning across strategic markets. She has also overhauled HRI’s hair care product portfolio by focusing on innovation through cutting- edge R&D technology.
Rochelle’s business goals are aligned with her keen interest in understanding the changing hair colour needs of the modern Indian women. She is also passionate about setting up a highlevel technical academy to expand the influence of HRI in the field of cosmetics and hair care. The academy would work with industry experts who would impart their world class expertise to train professionals.
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February - March 2020