Marie Claire Malaysia
vivaladiva Image Credit: Marie Claire Malaysia
vivaladiva Image Credit: Marie Claire Malaysia

viva la diva

For the best the beauty market has to offer – look no further. These local beauty brands bring you some of the trendiest shades in matte and mousse formulas! From big-time names like Dida For Women to Velvet Vanity, there’s a story behind each brand and shade. It’s time to go local and show some love to these homegrown Malaysian brands.

Daphne Ng


Founded by two friends Didie Nasir and Tengku Chanela Jamidah who believe makeup is all-empowering for any woman from any walk of life – 'by women for women' is the beauty philosophy behind Dida. It all started during a road trip, when Didie proposed a business model, and Tengku Chanela immediately jumped at the chance. Since then, they have been at the top of their game in the liquid lipstick industry. Kylie lip kits? Here is an equally strong brand at a fraction of the price. Dida started with liquid lipsticks but has since expanded to include eyeshadows in their range of products. First-timers should try their signature Velvet Matte Lip Crème: the lipstick goes on glossy but dries down to a matte finish that stays on the whole day. It won’t budge! We love the brand’s two newest shades – Fairy and Bombshell, universal for both medium and dark skin tones. Catering to an international market, Dida also ships to Australia, Philippines, U.S., U.K. and Thailand. (RM45)

From left to right: Fairy, Bombshell IG: @didaforwomen


What stands out about this brand is their playful twist on packaging. Each liquid lipstick from Chique Cos

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