Marie Claire Malaysia
The Future Is Chanel Image Credit: Marie Claire Malaysia
The Future Is Chanel Image Credit: Marie Claire Malaysia

The Future Is Chanel

Transforming the runway into a data centre that focused on the internal workings of a computer, Chanel’s SS17 show saw couture and technology collide. Here’s what went down.

Azza Arif

In an era where technology takes centre stage—where we are constantly plugged in and switched on— Chanel's Ceative Director Karl Lagerfeld’s vision for Chanel’s SS17 show seemed all too appropriate. Transforming the monumental Grand Palais into “Data Centre Chanel,” where technical monitors, colourful cables and fibre optics were strung up along walls of servers, Karl sent out a ready-to-wear collection themed around the idea of technology. Aptly, two alien-suit-clad Chanel bots opened the show, marching down the stark white runway.

And these Madame robots donned immaculate tailored suit-skirt combination and android helmets with built-in masks, sunglasses, and sturdy boots—always in white. They were very robotic, just like one of the season's quirkiest bags in the shape of a robot, which swung next to a soft skirt and a large knitted blouse draped over the shoulders. However, the band of Chanel girls sent onto the runway wore nothing that connected them to technology. They were more like digital angels gliding through the wires on skates, in looks that played into the classics combined with sportswear punch and youthful styling backwards caps. They also donned gloves featuring the double C, and perforated flat shoes with a young, sporty twist that permeated the whole collection.

We’re in an era where everything can happen, all at the same time. And that was reflected at Chanel when it came to materials de


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