The compact car segment makes up roughly 48 per cent of the Indian automotive market, and it’s one that is highly sub-segmented, with low, mid, high and premium categories, each with a bunch of cars in them, including ones from Hyundai. The Grand i10, for example, used to sit in the ‘high’ category, but will now find itself unceremoniously bumped downwards (but still sold), because the Nios is the new occupant here. Hyundai has pitched the Nios against the Maruti Suzuki Swift, which happens to be India’s second-largest selling car, so it certainly can’t be accused of shying away from a fight – but can it win?
This story is from the October 2019 edition of Man's World.
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This story is from the October 2019 edition of Man's World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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