Ask a teenager what they want to do for a job these days and an increasing number will say, ‘Instagrammer, travelling the world’.
Instagram – the hugely popular photo and video-sharing social networking service – has become the foundation for a new type of career. Instagrammers with huge followings, known as influencers, can earn thousands of pounds through advertising and product endorsements, as followers hang on their every word.
For Letchworth beauty blogger, CC Clarke, the dream became reality. CC began a beauty advice blog in 2015 and quickly established herself as someone to watch (quite literally), amassing a staggering 2.1 million followers to her transformative tips. Last year she was named the most influential online beauty influencer by The Sunday Times.
‘I didn’t expect it to grow this big,’ the 28-year-old admits. ‘I’ve been lucky to bond with an audience and be flown all over the world by different brands and represent different products.’
She’s been the face of Maybelline cosmetics, worked with L’Oréal and YSL and designed her own clothing range in collaboration with inthestyle.com
CC (short for Chelsea Clarke), spent her teenage years writing music and performing in musical theatre in Essex and the West End. She grew up in Colchester and credits her mum, a beauty therapist and make up artist, for her interest in beauty. ‘We bonded through makeup.’ Four years ago, she moved to Letchworth to be near friends and for its easy links to London.
It was her years in musical theatre that inspired her blog; she loved not only the singing but the looks too.
This story is from the July 2020 edition of Hertfordshire Life.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July 2020 edition of Hertfordshire Life.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Explosive history
With bonfire night this month, author Harry Smee recounts the explosive story of his family’s firework company, Brock’s, creators of wonders and war-changing weapons
A Day In The Life Of... A Jewellery Designer
Laurie McGrath, senior designer at Harriet Kelsall bespoke jewellery in Halls Green, gives an insight into her working day
Sniffig out clues in THE ASHES
Meet the fire investigation dogs securing convictions against arsonists and murderers who otherwise may go free
The greatest traveller
Exploring ancient civilisations and rising powers, Violet CressyMarcks became the most travelled woman of her age. Fifty years after her death we look at her incredible life
Return of the Queen of Romance
Twenty years after the death of record-breaking novelist Dame Barbara Cartland, Gillian Thornton talks passions, plots and a new audience with her son at the family home in Essendon
In bed with CELEBS
Marking its 70th year, Welham Green soft furnishings company Ashley Wilde has grown from a pile-it-high, sell-it-cheap business into an industry leader with A-list partnerships
Roam with a view
We may not have coastline or mountains, but Herts has beautiful views all the same, if you know where to look
Saving Mrs Tiggy-Winkle
The secret life of a much-loved British mammal and simple steps we can take at home to stop its extinction
A walk down Surreal Street
Paul Crowley draws on his graphic designer’s eye to capture scenes from the country to the street, all tinged with surreality
5 minutes with
Carole Spiers, Hertfordshire Chamber of Commerce member and founder of International Stress Awareness Week
