The Body Shop’s latest initiative does two things: It helps the environment, and the women who clean it up.
Plastic is not the enemy. That’s The Body Shop’s (TBS’s) controversial stand on single-use plastic.
“Plastic is ubiquitous in everyday life,” says Yang Kean Hye, general manager of The Body Shop Asia-Pacific and Singapore. “We’re reliant on it. It’s impossible to walk away from using plastic altogether. As we speak, new plastic packaging – including The Body Shop’s – is being produced every minute. Also, conscious recycling is not so important to Singaporeans.”
TBS should know: It ended its in-store Drop Your Plastic Here campaign more than a decade ago because of lukewarm responses here.
“Even if we do manage to cut plastic out entirely, it still doesn’t reduce the amount of existing plastic waste there is now.”
So how do we combat the indifference and reliance? “By making it easier for the consumer to be not just green, but also socially aware – without demanding lifestyle changes.
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