The First Jaime Hayon Designed Fritz Hansen Lounge In SEA
Her World Singapore|July 2019
The First Jaime Hayon Designed Fritz Hansen Lounge In SEA

This interior project reiterates the purpose behind the Spanish designer’s 10-year collab with the iconic Danish furniture brand: to crank up Scandi mid-century design in a modern Art Deco setting.

In the design world, Fritz Hansen (FH) is one of the greats, with icons like its Hans J. Wegner China chair, and its Arne Jacobsen Series 7 and Egg. Generally, when you have such iconic status, you don’t want to mess with your legacy.

But that isn’t the thinking at FH. Instead, the brand knows that the more people associate you with a distinct sensibility – in this case, Danish modern – the more they tend to pigeonhole your potential.

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July 2019