The Style

For most of us, it starts in school and those first attempts at trying to work out whom we would like to be.

There’s the undeniable draw of that girl: with artfully tousled hair and perfect skin, she stood out from among an assembly of fidgety teens for looking completely comfortable in her skin. If she flat-ironed her hair, you knew that next week everyone else would too. If she bought cigarette-cut jeans, you might find yourself in a fitting room that Saturday considering a pair, perhaps to capture some of that effortlessness for yourself. That same girl spent her Saturdays watching Love Story and studying the cover of the Ramones’s Rocket To Russia to get her inspiration. The power of influence over our style has always been strong, it’s just that these days there’s a business behind it.