Kenneth Goh travels to the home of Lamborghini to discover how this testosterone supercar is finally embracing its feminine side.
I’m travelling down the windy lanes of Bologna, Italy, in a glorious, shimmering blue open-top Huracan. The wind is hardly moving my heavily gelled hair but I can feel the tingly sensation of cold air rustling through my scalp. I’ve never driven a Lamborghini before and I’m certainly not testing the renowned top speeds this supercar is known for. I gingerly press down to overtake a lorry and the Lamborghini zips past effortlessly without missing a beat. It’s exhilarating having that much power beneath your feet. I can understand the obsession many people have about this supercar. Everything about the Lambo is slick, fast, hungry and ready. It’s a powerful beast, tamed by the owner who decides as and when to release the reins.
I keep mine firmly in check as I turn into the large industrial environs of the Lamborghini headquarters. Here on a visit to the factories that build these beautiful machines, I’m about to meet Katia Bassi, the Chief Marketing Officer of the Italian supercar brand. I ponder several conversational gambits—beyond driving, there are certain things I trust myself to do successfully, and that’s talking fashion. House renovation? But make it fashion. Carburetors? But make it fashion. Lamborghini? But make it fashion.
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