GQ India|April 2020
Tell us about how Western Digital Corporation (WDC) has evolved over the last few years.
For Western Digital, the last four years have been both critical and exciting, with respect to data. Today, as far as data is concerned, it is said to be the new oil. And it’s fuelling the growth in the economy. In the last four years, we have evolved from being a hard disk drive manufacturing company to a data technology solution provider. We have also gone through a series of mergers and acquisitions, notably those of SanDisk and Hitachi Global Storage Technologies (HGST), because we wanted to build a company that is able to provide digital and data storage solutions from edge to core. Edge is where the customer sits. Someone like me and you, who use a smartphone, personal computer, smartwatch, etc. Every device you use today is analysing data; and in order to analyse that data, these devices require storage facilities. When you look at the core, you’ll realise that the data that you are creating is getting analysed somewhere. And we, at WDC, sit there. When it comes to storage needs, WDC is a company that produces the products needed to store that content. We proudly yet humbly say that almost 50 per cent of the world’s data is stored on our devices – whether it is in the form of a brand like SanDisk, G-Technology or WD itself.
What is driving the growth in demand for storage in India?
Over the last couple of years, the way content is being created in India is pretty phenomenal – data is being generated in every conceivable segment. From a consumer perspective, there have, doubtlessly, been times when your smartphone has run out of storage. That’s because we’re creating so much content as consumers. Just think of the way we consume streaming services in India. Soon enough, you’ll realise that we all are consuming a huge amount of data on top of creating a gigantic amount of data. And that is essentially driving the growth of data in the Indian market, which, in turn, is fuelling the growth for storage.
You can read up to 3 premium stories before you subscribe to Magzter GOLD
Log in, if you are already a subscriber
Get unlimited access to thousands of curated premium stories and 5,000+ magazines
READ THE ENTIRE ISSUE