Take, for example, the Hindustan Contessa. When it came along in the mid-80s, cars looked like they belonged to the 1950s. There was, however, one exception to that rule - the Maruti 800. Regardless, the Contessa was aimed at the elite, who wanted the car as a status symbol. Young Indians who had money to spend went out and splurged on a Hindustan Contessa, a true symbol of class and luxury, at the time. Once it was launched, it competed with the Rover SD1-based Standard 2000 and Fiat 118NE.
A Little Bit of History
This story is from the January 2020 edition of Exhibit.
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This story is from the January 2020 edition of Exhibit.
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