French spirit, Scottish soul.
POP QUIZ: NAME A FRENCH SPIRIT.
There’s about an 80 percent chance that you answered “Cognac.”
Now, name the most-consumed spirit in France. The answer is not nearly as obvious—and it’ll likely surprise you.
Last year, French drinkers consumed 15.3 million 9-liter cases of whisky—that’s about 184 million bottles— making it the highest-volume spirit in the country, according to IWSR, an organization focused on data and analysis for the alcoholic beverage market.
Whisky (France adopted Scotland’s ‘e’-less spelling) accounts for around 40 percent of all spirits imbibed there. The majority of that is Scotch whisky, both blended and single malt; France has quite an affinity for Scotland’s most iconic beverage. And now French distillers are demonstrating that they’re every bit as adept as the Scots at making the good stuff.
This story is from the November - December 2016 edition of DRAFT Magazine.
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This story is from the November - December 2016 edition of DRAFT Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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