The world as we know it is being taken over by influence. The way we consume has gone way beyond traditional means, and top-down content runs parallel to content coming from all angles. For California-based influencer, Jaime Xie (@jaimexie), whose luxury unboxing videos can reach up to over 20,000 views (so satisfying to watch!), she started with writing on a website, then had a vision for her viewers who kept wanting more. Now, her influencing career is on the uprise, as she traverses the world to attend the biggest shows, exclusive parties, and keeps her viewers updated on all the latest in the fashion scene. We spoke to Jaime herself about how she started, how to do style, and conquering the world of content.
1 She started out trying it for fun…
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September - October 2019