For the trigger-happy generation, it’s important to understand what really matters in a camera phone.
This is a cry for help. A reach out to all of you. You, the brands that sell phones based on megapixels as the only way to make your camera phone look good. You know you’re taking them for a ride and selling them nothing more than snake oil. Stop doing that! And you, the consumer, who falls for the horrible marketing gimmick and base your buying decision on that strange two-digit number that actually means practically nothing in terms of the picture quality you finally get. Stop doing that!
My column today is to implore all of you to understand your cameras and camera phones better. It’s time to bring in a new industry standard to evaluate what phone to buy based on four other things you must look for. And it’s not jargon or hyperbole techie stuff that will sail above your head. It’s time to decode it and make it completely idiot-proof.
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April 2, 2017