Bulltwang!
Australian Road Rider|May/June 2018

MARKETING SPIN. DON’T BUY IT

Greg Leech
Bulltwang!

Hi folks. Motorcycle categories. They’ve defined the game for as long as bikes have existed. Adventure, Cruiser, Sports, Sports Tourer, Chookie… And of course there are a few sub groups within those as well. They each have their dedicated tribes, too, each with its own uniform, set of rules and culture. As much as we like to think that we are amazingly free of such things, in my experience the average motorcyclist is kinda conservative. We expect value for hard-earned money and guard our way of life fiercely — all with a strong resistance to change. Well, I hate to swash up your buckle, but that is hardly a devil may care attitude, now is it.

The fact is, one thing that has, and will always ring true, is the old adage regarding selling to the motorcycling public: “Follow it and see what it eats.”

This story is from the May/June 2018 edition of Australian Road Rider.

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This story is from the May/June 2018 edition of Australian Road Rider.

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