“With ‘What Makes A Man’, we are exploring the brand’s legacy in today’s context, by projecting the initial vision of the founder onto the world of today – and the future. There is fashion, of course, but we are trying to tell a story in addition to it.
“Today, if you want to have a conversation with the people who are interested in a brand, or its potential customers, you have to be honest. This is why we don’t speak about any subjects that we don’t relate to, and also why we don’t want to attach any labels onto the brand if it was never so. The idea is to open up, and show who we truly are.
This story is from the Issue 157 edition of August Man SG.
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This story is from the Issue 157 edition of August Man SG.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
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