August Man SG|Issue 159
Out of curiosity, I once asked him why he chose Rimowa for his luggage. There are, after all, dozens of brands that cater to photographers, and many offer well-engineered solutions that address this segment’s unique needs. He didn’t give a terribly exciting answer: the suitcases had proven themselves by going everywhere with him and surviving his rough handling with nary an issue, and repairs were within easy reach anyway thanks to the brand’s comprehensive warranty programme.
This quiet confidence in Rimowa’s products - ’ and the brand itself - ’ struck a chord with me. As I spoke to various people, I also learnt over time that his experience is far from unique. In a world dominated by planned obsolescence and short product lifespans, the brand has earned a reputation by sticking to its guns with hardwearing offerings that stand the test of time instead, and became immensely successful by doing so.
Trial By Fire
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