It's Now Or Never
August Man SG|Issue 157
Liam Payne on taking leaps of faith, and the new Hugo fragrance that he’s fronting
Syed Zulfadhli
It's Now Or Never

Liam Payne’s star is rising. After embarking on a solo career and launching his latest album LP1, he went on to collaborate with Hugo for a capsule collection. And now, the 27-year-old English crooner is fronting the fashion house’s campaign for its new fragrance, Hugo Now. Here’s what Payne has to say about this development.

May we say, Hugo made a great choice in having you front its new fragrance. Tell us, what’s the best compliment you’ve got from wearing Hugo Now?

This story is from the Issue 157 edition of August Man SG.

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This story is from the Issue 157 edition of August Man SG.

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