Switch to previous version of Magzter
Chivas Makes A Point About Perception
Chivas Makes A Point About Perception
Our perceptions of whisky and preferences for them could probably use a rethink, as the experiment Chivas Regal recently conducted revealed
Jamie Tan

They say there’s no accounting for taste, and that the proof of the pudding is in the eating, but Chivas Regal has recently proven just how subjective and flawed our taste buds can be.

Continue Reading with Magzter GOLD

GoldLogo

Get unlimited access to thousands of curated premium stories and 5,000+ magazines

READ THE ENTIRE ISSUE

Issue 155