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Bell & Ross's CEO On The New BR 05
At the official launch of the BR 05, we pulled Bell & Ross CEO Carlos Rosillo aside to talk about the story behind the brand’s latest timepiece
Evigan Xiao

Say what you want about the luxury watch industry, but the indisputable fact remains that most designs are trend-driven. While the concepts involved may seem similar, it is the execution that sets individual timepieces apart. The luxury sports watch aesthetic first introduced in the 1970s was very much a game-changer. A new case design, coupled with an integrated bracelet, resulted in what is now considered a signature aesthetic that has become instantly recognisable. The new BR 05 by Bell & Ross is a watch that has captured the essence of that time period, while also introducing some unique design elements that give it its own identity.

Please tell us about the inspiration behind the BR 05.

It was very simple. What we wanted to have was a good synthesis of all the principles of Bell & Ross. We wanted to go into the city. And when you go into the city, you need to have all the tools to respond to this environment. We started with the iconic, but tempered it in keeping with the Bell & Ross design DNA.

What were some of the primary considerations behind the design?

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Issue 154