Apple Ushers In New Wireless Listening Era.
BOLD MOVES FROM CUPERTINO FOR LATEST HARDWARE
So, it’s finally happened: the big one. Sure, this year’s Apple Worldwide Developers Conference (WWDC) keynote was also a ‘big one’ for the boys from Cupertino, giving us a first look at the likes of iOS 10, an enhanced Siri and an overhauled Apple Music... but for many observers, it will always be the company’s hardware, rather than software-focused events that are the ones to get truly excited about. With the iPhone 7, iPhone 7 Plus and Apple Watch Series 2 all breaking cover on Wednesday, September 7, this year’s ‘biggie’ certainly did not disappoint.
But what if things hadn’t gone so well at the venerable Bill Graham Civic Auditorium, the San Francisco venue that has provided the backdrop for so many other momentous Apple unveilings down the years? Well, there would have been no shortage of cunningly-fashioned media narrative of decline. After all, late April saw the company report a year-over-year drop in iPhone sales for the very first time, while IDC has also just released an estimate that Apple Watch sales plummeted by 56.7% in this year’s second quarter, compared to the same three months a year ago.
Of course, it’s worth pointing out - as IDC did - that the fall in Watch sales could be largely explained by Apple simply not releasing an updated model on the anniversary of the first version’s launch. As for the iPhone’s figures, sales of 51.2 million for the second quarter were hardly too shabby. Nonetheless, both of these devices that are so key to Apple’s present and future have been given revamps. Luckily, they are also impressive revamps that demonstrate the Californian tech giant’s sustained ability to take a well-calculated risk or two alongside the usual, slightly more predictable incremental updates.
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Bu hikaye AppleMagazine dergisinin September 09,2016 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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