Punjabi cinema is generally known more for its comedy content, what made you think of an action film/what were the challenges? Don’t you think it’s a big risk?
Yes...it was quite challenging but if the film is made in a right direction, there is no risk. Initially, there was a fear- a fear whether it would be possible for us to make an action film but we overcame that fear. Yes, we have attained success and have made an action-packed film.
Since three-four years, there is a tremendous growth in Punjabi Cinema? People even in the Metropolitan cities have started watching Punjabi films... Your comments.
Yes, People have started watching more Punjabi films and there’s a kind of trust on the part of the audiences. With time, Punjabi Cinema comes out with more and more great projects. And I won’t deny the effect of promotions. It creates a level of awareness and connection that you might not get just with those traditional marketing strategies.
What do you think is the future now?
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May - June 2020