India Business Journal|October 2019
A startup paint company is slowly, but surely, scripting an exciting success story. Backed by a unique technology, Indian Paints Industry is treading an equally unique path to make its mark in the highly-competitive Indian paint industry. Indian Paints Industry is betting big on Skora, a vast range of smart paints powered by the Smart Quartz Paint technology.
"Skora's technology, which is a purely-Indian technology, has helped us churn out a range of smart paints that last longer and address most of the problems. We are working on a patent for this technology," reveals Indian Paints Industry CEO Naresh Sharma. Mr Sharma, a veteran of the Indian paint industry, has drawn up an ambitious plan to make Skora a leading Indian brand.
Mr Sharma, who began his career as a sales manager at Kansai Nerolac (formerly Goodlass Nerolac) and then went on to head US paint company Sherwin-Williams' Indian operations, has been providing consultancy services in the building materials segment since 2014. It was a chance meeting with Nitin Kadam, the managing director and proprietor of Indian Paints Industry, two years ago that got Mr Sharma to take over as the CEO of the Mumbai-based company. "The new technology of Skora appealed to me. Having built around four brands in the paint industry, I took upon this challenging assignment of building Skora into a top brand,' adds Mr Sharma.
It is the passion of paints that binds Mr Kadam and Mr Sharma together. Interestingly, Mr Kadam, who also happens to be a farmer, developed this new technology along with his wife at India Paints Industry's plant in Satara. Joining hands with Mr Sharma will help his 15-year-old company scale greater heights and catapult Skora into the league of major paint brands. In an engaging interview with Amit Brahmabhatt, Mr Sharma shares his views on the Indian paint industry, Skora, its new technology and future plans of building the Skora brand.
How has the Indian paint industry evolved over the past few years?
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