Ina Arora, Product Development Head, D’decor Exports Pvt. Ltd, Talks About Latest Furnishing Trends and More…
What are your views on India’s current market scene in the furnishing segment? How has it evolved over the years?
With rapidly increasing disposable income in hand, high aspirations of young Indians to improve their lifestyle, international exposure through travel and media and a huge population of 1.28 billion people; India is today a global marketers’ dream destination. The upper-middle class and aspirational middle class are now well-versed with trends and are thus ready to consume a variety of international products. Home textiles, furnishings and home decor categories are no exception. Over the years, we at D’Decor have witnessed a significant change in the perception of redoing a house. Earlier, one used to revamp or redo their house very rarely or only during a special occasion, but nowadays, getting a makeover done for one’s home has become more common.
Decorating a house and the ambiance of a room has now become an extension of one’s personality and represents a person’s different traits, habits, likes and tastes. Hence, people these days look out for specific home decor products and accessories as per a curated look they have in mind. Instead, of redoing the entire room, people like to redecorate by changing their furnishings and home accessories, as this provides a quick change in the look and vibe of the room at a lesser cost. This change in perception of home decor and furnishings has led to the increase in the demand for furnishing, interior and decor projects, niche decor elements, trend based designs, special fabrics, etc.
Current furnishing trends hint more towards contemporary and clean designs. Please comment.
Minimalism is a trend that is slowly gaining popularity, as people have begun to gravitate towards de-cluttered spaces and sleek designs.
This story is from the April 2018 edition of Society Interiors.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2018 edition of Society Interiors.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Dynamic & Vibrant
Architect Narayan and Associates Designs a Vibrant and Thoughtful Layout for Learning Mate Solutions in Mumbai.
Holistic Design
Ar. Rahul Mistri Adopts a Consistent Palette of Colours and Materials to Design the State-of-the-art Dental Clinic in Khopoli.
Beyond Imagination
Studio Lotus and GPL Design Studio Collaborate to Design the Imagine Studio, Which Is a Thoughtful Example of Adaptive Reuse.
Minimalistic Elegance!
Striking the Right Balance Between Functionality and Design Aesthetics Vipul Patel Architects Have Designed a Dream Home for Jayesh Choksi, in Ahmedabad.
Hostile Designs
AR. HARSHAVARDHANA H.N, LENDS HIS CREATIVE EXPERTISE TO FOUNDATIONS SILVER SPRINGS COMPLEX, IN MYSORE.
A Class Apart
AR. BABU CHERIAN AESTHETICALLY BLENDS DECOR STYLES WITH SELECTIVE ACCESSORIES TO CREATE A BEAUTIFUL HOME FOR DR. HAMZA IN CALICUT.
A Timeless Appeal
PRINCIPAL ARCHITECT AND DESIGNER ANURADHA SHAH DESIGNS A SOPHISTICATED HOME FOR A NUCLEAR FAMILY IN MUMBAI.
Flexibility Rules
Architect Kapil Sedani Designs a State-of-the-art Office for Software Company Tieto, Based on the New-age Concept of Activity Based Working Spaces.
Creative Pursuit!
Ar. Jagdish Mistry Has Designed an Innovative Yet Seamless Office-cum-display Centre for Crystal.
Holistic Design
Jaipur-based Interior Designer Shantanu Garg’s Refined And Innovative Skills, And The Urge To Be Different Have Resulted In A Meteoric Rise Towards An International Platform.