Simply Knitting|March 2017
When brothers Vahan and Vahagn were seeking a business idea, a love of socks was the answer…
When Vahan and Vahagn Hovhannisyan sat down in a coffee shop to think of a business idea, they made two lists: things they were passionate about and people they wanted to work with. The London-based brothers wanted to marry the small pleasures in life (such as a smart pair of socks) with the big things (such as art and fashion).
They came up with Look Mate, a designer sock emporium. "One of the first things we do in the morning is pull up for socks,” Vahan comments. “It is just a joy to start with a fresh pair of beautiful socks to funk up the day.”
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