Home & Decor Malaysia|March 2020
In Singapore to witness the fun and unique interpretations of one of Frag’s leather seats — Ele — redesigned by eight Singapore design and architectural practices, we caught up with Franco di Fonzo, CEO and third-generation of Italian family business Frag, to find out more about leather-making and his views on furniture design.
HOW DID FRAG BEGIN WORKING WITH LEATHER?
My great grandfather was in the business of buying and reselling of leather. During the 1920s in Italy, there were many shoemakers, but there weren’t agents who sold or distribute leather. He saw the opportunity and after distributing leather to shoemakers, he started making belts and wallets, before moving on to fashion items like jackets and dresses.
Then, 40 years ago, we started producing leather chairs. As the business grew, we began producing our own collection and introduced them into the market. Now, we have a complete catalogue.
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