A GEOMETRIC CHARM
Design Detail|July 2020
A GEOMETRIC CHARM
Boasting of a backdrop of stunning Aravalli hills, Devi Ratn in all its glory narrates the story of the heritage-rich Jaipur blending in the astronomical story with an extra-terrestrial design vision.

Spanning over an area of 20 acres, this boutique hotel unveils the Pink City in a manner so out of the ordinary, that it comes across in a whole new light.

DESIGNERS GROUP

Designers Group is a leading core hospitality firm in India, founded by Ar. Khozema Chitalwala, with his Textile Designer wife & partner Sujata Chitalwala, has extensive experience of two-and-a-half decades in interior architecture. Believing in simple yet ground-breaking design, this global hospitality firm outlines concepts which evince to be smart, user-interactive and stand up to the specifications of the global market. The high-end hospitality interior architecture projects handled by the firm showcase its commitment to excellence. The underlying creative expressions of the firm’s style – Luxury and Simplicity – through diabolically opposite, co-exist harmoniously in all they do! The most remarkable point, however, is how the organisation infuses the sense of warmth with luxury in these starkly detailed magnificent design marvels. The ultimate notion for the firm is to carve out a niche for themselves and establish a glocal brand value; where the immediate aim, therefore, is to make a stepping stone foundation for the inroad to that elusive segment.

This renovation of this architectural marvel was assigned to Designers Group, as Taj Hotels was on the verge of launching a new boutique brand called ‘SeleQtion’ by IHCL. Although the architecture of this hotel was remarkable, the interior grammar did not comply well with the overall envelope, exactly where Designers Group came in.

Keeping in mind the prominence of Devi Ratn as an individual brand, Taj was not in favour of diluting the brand and Ratn was kept as the core concept for the comprehensive design scheme. Hence, with a brief guideline from the authorities, the design team decided to work around the ‘Ratn’ theme while justifying the eminence of venerable Taj as a brand; keeping intact the nobility of both the brands. The major challenge was the short timespan provided for this extensive project; as Taj was supposed to launch its boutique category super soon, hence most of the civil work was decided to be retained to finish the project in the stipulated time.

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July 2020