The whole Schbang!

Better Interiors|April 2020

The whole Schbang!
The new office space of Schbang Digital Solutions in Mumbai, created by The Ashleys, wears its resilient and youthful brand identity with pride — where art plays a significant role in its exuberant design.
CAROL FERRAO

Fuelled by passion for good design and communication, Schbang Digital Solutions is a thriving millennial-run firm in Mumbai. Co-founded in 2015 by Harshil Karia, Sohil Karia and Akshay Gurnani, the agency thrives on being edgy yet relevant, helping clients see “completeness” and “the whole shebang” of creative marketing. When it came to concretising their principles in brick and mortar, the founders turned to The Ashleys, a boutique Mumbai-based firm set up by the talented interior designers, Pooja Ashley and Arbaysis Ashley.

“Sohil, the co-founder and a designer, wanted the office to exude young and creative vibes. A modest budget was the basic brief around which we spun the whole design ideology articulating it in larger fabric as well as finer nuances of detailing,” mentions Pooja as she explains how they wove their subtle trademark style throughout the project, creatively expressed with art, colour and restrained yet bold elements. “Our goal was to lend Schbang a design identity which would confirm uniqueness and an artistic approach,” adds Arbaysis.

With a typical commercial layout, the brand new office space was previously a bare shell commissioned to The Ashleys as a design and build project. The planning had to account for the grid of columns in the layout, seamlessly integrating it into what would become an open floor plan office. Designed as a close-knit work environment, the 10,000 sq ft Schbang office, which accommodates 100 employees, breaks the hierarchy by laying the foundation for a design vocabulary that is as informal as it is professional. The fluidity of spaces devised the spatial alignment of the office, resulting in an open plan with a circulation pattern that encourages interaction. Art and vibrant decor accents replace obvious and expensive interior trends to express the brand identity.

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April 2020