Better Interiors|April 2020
Whitefield, located in the heart of Bengaluru is one of the city’s prime technological and economic hubs, and consequently, home to a predominantly young demographic, with a large majority of them working in the burgeoning tech industry. Developers Goyal and Co were keen to create a distinct identity for their new housing project Orchid Whitefield, which would connect with this client base. Thus, they decided to create an exclusive clubhouse, Fields Club, and handed over the design reins to the versatile New Delhi-based Studio Lotus and the talented StoryStudio.
Envisioned as a recreational wing for the residential development underway in Bengaluru, the 15,000 sq ft Fields Club offers a wide mix of amenities to young professionals and their families. The brief was to create a relaxed vibe with a nuanced urbane touch. Thus, the design scheme has been conceptualised to speak to the aspirations of this group, and incorporates a rich visual vocabulary, plush materials, and vibrant artworks.
“With the residential units under construction, the completion of the clubhouse was of great significance for the developer as a marketing device crafted to appeal to a niche demographic. We were entrusted with the responsibility of providing a holistic solution for the interiors and the architectural facade of the Fields Club building,” says Ankur Choksi, principal designer and co-founder (along with Ambrish Arora and Siddharth Talwar), Studio Lotus. “We’ve decided to achieve this through a restrained yet quirky spatial expression to help create a design vocabulary for a premium, yet welcoming experience,” he adds. The approach, hence, establishes a minimalistic architectural expression as the core spatial identity, with each subsequent zone layered with distinctive interior elements — be it colours and patterns, material finishes, or tectonic inserts — to enable specific activities.
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