Close to half a century of architectural heritage allows Mirvac to create enduring communities across Australia, securing its legacy firmly in place.
IN THE SAME WAY that luxury couture and jewellery houses look to their archives and original brand founders to influence and inspire modern design, so too does Mirvac strive to uphold the unwavering commitment to quality embedded in its DNA.
Since 1972, it’s estimated more than a million people have lived in Mirvac properties across Australia. While the volume of this experience is vast, more telling is that customers come back for more. A recent project on Sydney’s north shore, St Leonard’s Square, attracted close to 40 per cent of repeat Mirvac customers.
Few property companies can lay claim to such long-standing history in the Australian market and few in the fast-paced world of property enjoy this level of brand loyalty. The explanation lies in Mirvac’s near half a century of experience, says general manager of sales, marketing and design for Mirvac, Diana Sarcasmo. “To be at the forefront of good design requires an innate understanding of the past. You don’t become a master in the craft without listening to and learning from your discerning customers.
“One of our founders, Henry Pollack, was an architect. The company began with a relentless desire to design and develop properties to improve the way people live – to enrich their lives.
Their commitment was to exceptional design, but also to exceptional service.” Through the decades, this commitment to quality has seen Mirvac build on its success. Every project informs the next.
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December 2018/January 2019