BR Life ― Enhancing Healthcare Experience For All
eHEALTH|March - April 2019
BR Life ― Enhancing Healthcare Experience For All

Our all existing hospitals are multi-speciality hospitals with world class facilities. We have doctors with strong clinical expertise who can help us build our brand by delivering the best of the medical services, says Binay Shetty, Vice Chairman and CEO, BRS Ventures, in a conversation with Gopi Krishna Arora of Elets News Network (ENN).

Binay Shetty

Q BR Life, a leading healthcare services brand, today caters to people across India and in different parts of the world with high quality services. How has been this journey?

My father, Dr B R Shetty, had migrated to Abu Dhabi way back in 1973 with a dream. While he started his career as a pharma sales representative, he observed and realised the dire need of providing quality healthcareto the people in Abu Dhabi. This prompted him to start his first healthcare venture, the NMC (New Medical Center) Group.

What started as a small hospital where my mother was also working as a doctor, it has turned out to be the UAE’s one of the largest integrated private healthcare providers today. Although the journey was tough, but my father’s determination and will power to succeed was very strong.

Since NMC Group’s inception in 1975, we have not looked back. We have strategically expanded our healthcare facilities and services to other parts of the world over the years. With a strong desire to give back to the motherland, my father decided to foray into India with BR Life in 2013. Our motto was simple. We wished to offer affordable yet quality and world class healthcare facilities to everyone in the country. We started this process with the Government-owned Mother and Child Hospital in Udupi. BR Life today has SUT Pattom Hospital in Thiruvananthapuram, Kalinga Hospital, in Bhubaneshwar, SSNMC Hospital in Bangalore (Bengaluru), and SNH in Raipur. We are also planning to expand our footprints in India’s every metro city. Our plans of setting up a Medicity in Amaravathi, Andhra Pradesh is already in progress.

Q Tell us about BR Life’s mission and vision and how is it contributing to make healthcare accessible and affordable in India?

My father has been a firm believer in the fact that affordable, yet quality healthcare must be made accessible to everyone. Almost four decades after setting up his healthcare venture in Abu Dhabi, he decided to invest in changing the Indian healthcare scenario.

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March - April 2019